Marketing and Social Media Senior Consultant
Job Purpose: This role is a dynamic opportunity to drive impactful strategies and oversee the end-to-end process of content publishing across the client's social media channels. As a key contributor, you will craft editorial calendars, engage with the community through comment replies and direct messages, and ensure meticulous attention to detail in every aspect of the role. Your exceptional empathy skills will shine through as you understand the nuances of human behavior, and emotions, and effectively communicate and connect with diverse audiences. We are seeking candidates with 3-5 years of experience, preferably in the realm of social media marketing, who are ready to make a significant impact. (Copywriting, leadership, and Customer Service skills are crucial for this position).
REQUIRED QUALIFICATIONS
Bilingual (English/Spanish) preferred.
Degree in Communications, Marketing, or related to Digital Marketing
A Desirable Postgraduate in Digital Marketing
Excellent verbal communication skills (English/Spanish)
Excellent written skills (English/Spanish)
Training or Expertise
Excellent verbal communication skills (English/Spanish).
Excellent written skills (English/Spanish).
+1 year of Experience working remotely for USA-based companies.
Training in SEO
Experience handling social media, and Content Creation. Experience writing blogs, newsletters, copywriting for websites, and posts.
Experience : +5 years of experience working in the Digital Marketing/ Social Media field
Experience launching community initiatives (e.g., building an online forum, launching an ambassador program, creating an event series, and writing an email newsletter)
You have a track record of building or growing an engaged community
JOB FUNCTIONS
Provide Consulting services to Roads Consulting clients and sister companies.
Write blogs, newsletters, copywriting for websites, and posts
Apply clever and creative ways to spark conversation and generate engagement
Identify and track relevant community metrics
Mentor and guide junior members of the marketing team, providing support, feedback, and professional development opportunities.
Leader in digital strategy with proof of results
Creation of a strategic digital marketing plan.
Creation of newsletters from the CRM for clients and prospects.
Content creation for Facebook and Instagram.
Create, manage, and analyze online marketing campaigns across display, search, affiliates, and social media to ensure acquisition and conversion goals are met.
Manage online marketing campaigns including ad copywriting and testing, bid management, landing page optimization, budget management, creative testing, etc.
Research, collect, and analyze data, leverage internal and external resources, and data sources to report on successes and actionable opportunities for the online marketing campaigns
Generate and disseminate management reporting to ensure that the wider team is aware of campaign performance trends
Provide support throughout all areas of promotional strategies which include reaching out through social media
REQUIRED SKILLS
Must have experience working with USA-based clients
Experience writing blogs, newsletters, copywriting for websites, and posts.
Integrity, loyalty, and passion for his/her career
Excellent Leadership Skills
Strong Collaborator, Proactive, and willing to give the extra mile.
1-3 years of experience in using digital marketing analytics tools to measure campaign performance (Google Analytics, Google Data Studio, etc.)
Ability to work independently and learn new skills and marketing platforms quickly
Ability to make data-driven decisions & craft a story out of data to be shared across the company
Knowledge of attribution models, website analytics, and performance marketing campaign KPIs
Proficiency with Microsoft Office
Self-motivated- Creative- Team player – Enthusiastic
Flexibility and adaptability to thrive in a fast-paced, dynamic environment.
Schedule: Monday to Friday from 9:00 AM – 6:00 PM EST
Internet and computer must be covered by the employee.
Essential duties are all listed on this document but are not limited.
Job Type: Full-time
Salary: $6,000,000 - $6,500,000 per month
Education:
- Bachelor's (Required)
Experience:
- Copy Writing: 3 years (Required)
Language:
- English (Required)
